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The Big Shift: The Business of Making a Difference

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process. We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift! The Big Shift podcast is hosted by Bill Baren, one of a handful of top transformational business coaches in the world. To get to the podcast website cut and paste this link billbaren.com/podcast into your browser.
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Now displaying: June, 2015
Jun 29, 2015

Some businesses charge premium prices and have customers clamoring. Others charge very little and barely attract any customers at all. What’s the deal?

Way too many entrepreneurs dream of achieving the status and success of Apple, but they use strategies more like Radioshack.

Today’s episode will help you avoid being one of THOSE business owners.

I’m going to share three top approaches to developing a high-end, much-in-demand service or product—so you can charge what you want, and get it.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 26, 2015

You may not actually be in the business you think you’re in.  How do you find out?

Being confused about what business you are really in is a common business mistake.  And most entrepreneurs really are confused about it.  Dispersing the fog around it can mean the difference between closing shop and having a thriving business for decades.

You’ll understand this perfectly once you hear why Starbucks isn’t in the business of making coffee.

And you’ll see how important this is as I help an audience member discover her true business so she can take her consulting practice to the next level.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 24, 2015

There are five basic human emotions business owners have around money that keep them stuck under-earning and definitely under-performing.  Once you know what these emotions are and how to move through them, you can generate money more easily and define “success” on your own terms.

Today’s podversation guest, Joan Sotkin, went from having a thriving business selling crystals to bankruptcy to then becoming a foremost expert on making and managing money. Out of her experience, she created an easy-to-understand system to release negative thoughts and emotions about money.

I love her mission of helping business owners go from a contracted state to an expansive one around cash flow.

Just one tip on what to ask yourself whenever you face an obstacle in life can change everything!


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 22, 2015

You’ve always heard, “don’t put all your eggs in one basket.” But guess what? That approach could be stifling your business and making your life way harder than it should be. In today’s episode, you’ll find out why the real secret to success is going “all in!”

It’s human nature to always want a plan B or an escape hatch. That approach used to drive me to pursue way too many interests.

It took me a while, but I finally caught on that busyness isn’t a winning strategy for business (or life for that matter).

So I stopped listening to the age-old advice, and miraculous things happened. I went from being broke and frustrated to thriving and loving it.

You can too, but you just might need to listen to this episode of the Big Shift.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 19, 2015

Do you ever agonize over what to do, second guess what you want, or take on so much that you’re not fully present for any of it? These are all symptoms of having too many choices, and I’m going to share a simple solution.

We think choice equals freedom. But these days we have so many choices to make about everything that choice has become a prison. Too many choices can zap your energy, waste your time, and impede your business.

In today’s episode, you’ll discover how making fewer decisions—and making the ones you need to make quickly, with little effort—can greatly enhance your success.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 17, 2015

You lose the love of your life, and you’re not sure how to even get through the pain. So you write about it from your heart—raw, vulnerable, authentic advice to yourself. Then you post it on Facebook. A week later, it’s been shared 70,000 times.

The Huffington Post runs it, The Today Show books you as a guest, and you’ve discovered a whole new life purpose. Soon you’re a recognized expert helping millions around the world. And you’re making six figures just from Facebook alone.

That’s the incredible story of my guest today, Gerald Rogers. I’ve never known anyone who could explain so clearly how to find your audience and turn them into a loyal, avid tribe. Would you believe it all comes down to a simple five-step formula and the willingness to tell the world when you’re a mess?

You’ll believe it after you hear this.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 15, 2015

Would you like to know something all rock star entrepreneurs have in common?

They don’t believe every statistic they hear.

I’m talking about those really discouraging numbers we’re always hearing, like “two out of three business fail in the first five years” and “only 6% of small business owners make over six figures.”

This kind of bad news can tempt you to put your dreams back on the shelf and just go get a job.

STOP, DON’T DO THAT!

You were put on this earth to forge your own path and to achieve great things. You are not here to be a statistic.

Sure, listening to the numbers may seem reasonable. But today, you’re going to find out why following your heart—not numbers—is the most reasonable thing you can do.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 12, 2015

There is a disease sweeping the nation. I’ve seen it so many times that I had to give it a name. I’m calling it Newmania. Do you have this disease?

If you need to have the latest, greatest, most awesome-shiny-new-everything, you probably suffer from Newmania.

Is it possible that it is the thing preventing you from creating success in your business?

In today’s live episode, I give you the three-part antidote that you’ll need to create a thriving, successful business that’s designed to give back to the people you serve.

This antidote goes in direct opposition to today’s popular conventional wisdom.

Now to learn what this contrarian business advice is, you’ll just have to listen to this episode.

You’ll also get a bonus question round with members of my live audience.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 10, 2015

Meet Nick Unsworth, serial entrepreneur and founder of Life on Fire. Besides being phenomenally successful online and as a social media expert, Nick is simply the “nicest guy ever.”  Can you be nice and super successful?  Are those two traits mutually exclusive?

In this podversation, Nick candidly tells us his philosophy behind his success and his happiness: “My life’s mission was to find my passion and do what I love. I decided to start a business I just enjoy.”

I get up close and personal with Nick to find out what it took to take his life from the brink of destruction to the halls of success.  We even talk about how he proposed to his newfound love, Megan.  It’s a pretty awesome story that I can’t get enough of.

Nick and I delve into ways to truly embrace your fear and what it takes to start trusting your intuition once and for all.

I love Nick (yes, it’s a bromance) and you will, too.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 8, 2015

A few years back, at a small comedy club in Oakland, a young comic, Brad Isaac, found himself face to face with the brilliant Jerry Seinfeld.  Not wanting to miss the opportunity of a lifetime, the young comic asked Jerry, “What tips do you have for me so that I can be successful as a professional comedian?”  His answer blew me away…

In this episode, I’m going to share with you the simple, straightforward advice that Jerry gave this young comic. And it’s something so simple you can use it starting today.

I’m breaking down how you can follow Jerry’s awesome tip to help you create a thriving, successful business.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 5, 2015

In a recent documentary, Living on One Dollar, two filmmakers picked numbers out of a hat to decide how much money they would live on each day. Sometimes they picked $9 and sometimes they picked $0.

This dollar-a-day concept formed the basis of what life was like before the Industrial Revolution. The workforce had zero job security. Most of the time laborers did not know if they could feed their families from one day to the next.

The economy and people’s prospects really changed in the 2oth century.  We had job security, health benefits and pension plans.  But those days are quickly evaporating in the 21st century.

What does this mean for entrepreneurship going forward?

Today we’ll talk about how to prepare for the changes in the decades to come and exactly what you can do to make sure you don’t get stuck in a time warp. You’ll even get to hear me tell you my funniest, most embarrassing story ever. You won’t believe what happened to me and how I was forced way beyond my comfort zone in one second flat.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 3, 2015

You have this great idea for a new offering. You think it’s awesome. THIS is going to help lots of people. You can’t wait to get it out into the world.  Not so fast.

Today’s podversation guest is Danny Iny, who is going to clear the air on what it really takes to create a successful product/program launch. This is an exclusive behind-the-scenes report on how he generated revenue before his product was officially released.

In this episode, we got deep into all things sales and marketing. Danny even shares his best ideas on how to makes sure your audience opens and reads your emails.

Don’t miss Danny’s insights… I loved ’em and so will you.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Jun 1, 2015

Have you ever seen a purple cow? In Seth Godin’s book – The Purple Cow – he writes about seeing brown cow after brown cow through a train window in the Italian countryside, until…

Yes – A PURPLE COW.  Now that was noticeable.  That was remarkable.

I recently celebrated a birthday and got a lot of “Happy Birthdays” on Facebook.  You know what I’m talking about…

But here’s the thing – I can only remember a couple of those messages.

So this got me thinking…

How should we be marketing ourselves to get noticed in this noisy world?

In this video, I’m going to tell you how my Facebook birthday helped me realize a little something about what it really takes to stand out and be seen in your crowded marketplace.

Let me know what you think…


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

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