Info

The Big Shift: The Business of Making a Difference

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process. We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift! The Big Shift podcast is hosted by Bill Baren, one of a handful of top transformational business coaches in the world. To get to the podcast website cut and paste this link billbaren.com/podcast into your browser.
RSS Feed Subscribe in Apple Podcasts
The Big Shift: The Business of Making a Difference
2020
April
March
February


2019
September
April
March


2018
November
March
January


2017
October
February


2016
November
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: 2015
Dec 30, 2015

What would you do if an inner voice instructed you to create a business that seemed way outside your expertise? Here’s the story of a woman who chose to follow that inner guidance, and the incredible rewards it brought her.

It all started with a simple message that popped into Melinda Cohan’s head while she was riding on the freeway.

Then came the sentence she spontaneously wrote on a restaurant napkin.

Melinda didn’t know exactly what it meant, and she didn’t have a business plan.

But she’d found her mission—and the faith and strength to make it happen.

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Dec 27, 2015

A few years back, at a small comedy club in Oakland, a young comic, Brad Isaac, found himself face to face with the brilliant Jerry Seinfeld.  Not wanting to miss the opportunity of a lifetime, the young comic asked Jerry, “What tips do you have for me so that I can be successful as a professional comedian?”  His answer blew me away…

In this episode, I’m going to share with you the simple, straightforward advice that Jerry gave this young comic. And it’s something so simple you can use it starting today.

I’m breaking down how you can follow Jerry’s awesome tip to help you create a thriving, successful business.


Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Dec 23, 2015

For most people, their past hurts turn into baggage.  That baggage, in turn, weighs them down and slows them down on their pathway to greater success.

What if I told you that out of all your past hurts there is a core wound that is your roadmap of how you can help the world in your own unique way?

Are you ready to hear its message?

Every human being has a core wound.  And from that core wound, you have developed beliefs and habits that hold you back from having the business (and life you want).

In today’s podversation, Jeffrey Van Dyk, a leader in the conscious entrepreneur movement, reveals how to get to know your wound and discover what your entire life has been preparing you to do.

You’ll see why tapping into the wisdom of your core wound gives you a huge advantage as an entrepreneur and makes your success practically guaranteed!

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Dec 20, 2015

LET’S CELEBRATE!

Whatever this year has been like for you, this season is the perfect time…

For reflection…

For gratitude…

And for new beginnings.

So let’s talk about how to bring in not just a New Year, but also a new YOU.

Today’s episode is all about how to make 2016 your best year ever!

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Dec 16, 2015

Do you put lots of effort into figuring out the right strategies to move your business forward? Well, you can stop struggling now. The key to knowing EXACTLY what to do with your biz is much closer than you think.

You can discover the perfect next step to take in your business, right now, without listening to one more expert on the subject.

Well…maybe just one more.

My guest today, Jeanna Gabellini, is here to give you a crash course on how to bring your inner guidance into your business.

Mastering the art of hearing and acting on the guidance that’s coming through you every moment of every day will transform entrepreneurship into a game that you feel blessed you get to play.

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Dec 13, 2015

Some businesses charge premium prices and have customers clamoring. Others charge very little and barely attract any customers at all. What’s the deal?

Way too many entrepreneurs dream of achieving the status and success of Apple, but they use strategies more like Radio Shack.

Today’s episode will help you avoid being one of THOSE business owners.

I’m going to share three top approaches to developing a high-end, much-in-demand service or product—so you can charge what you want, and get it.

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Dec 9, 2015

Building your business triggers is an instinctual drive in you called the “survival response.” How well you understand it can determine what happens to your business, your health, and your happiness.

As an entrepreneur, a certain amount of stress is an unavoidable part of your journey.

But my guest today, Irene Lyon, says that burnout, anxiety, depression, and a host of other issues rampant among entrepreneurs are definitely NOT unavoidable.

They are the result of your survival response kicking up old emotional wounds (that practically every human being has), which are still lodged in your nervous system.

Today’s podversation is a crash course in releasing that energy-sucking stress so you can start showing up in your business and your life with more clarity and positive power than you ever thought possible!


Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Dec 6, 2015

Where does your ability to succeed in business come from? Most entrepreneurs are looking for it in exactly the wrong place. Are you?

Building a great business takes talent, knowledge, and confidence.

And when a lot of people hear that, they get discouraged.

They either feel like giving up…

Or, they madly hit the books, and maybe enroll in some business courses.

But both of these common reactions practically guarantee you WON’T succeed in business (if you ever even start).

There’s only one approach that virtually guarantees you WILL develop all the skills you need to reach your full potential as an entrepreneur.

You just have to forget everything you’ve come to believe about learning…

And try what I’m suggesting in today’s episode.

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Dec 2, 2015

Do you want to learn a game-changing, incredibly effective approach to marketing that you’ll actually enjoy?

As a heart-based entrepreneur, you probably find traditional approaches to promoting your business uncomfortable.

Those approaches can force you to communicate in ways that sometimes feel manipulative and self-serving…and you went into business determined not to be either of those things!

So you’ve gotta get to know my guest today, Michele PW, a copywriter extraordinaire with a whole new way to market that’s all about leading with your heart.

Tune in to discover how to make marketing your biz a rewarding opportunity to share your love and wisdom with the world!

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Nov 29, 2015

Your success in business largely depends on getting noticed by the world, right? Ironically, your joy in business, and your ability to reach your ultimate potential, rests in what you keep hidden.

You might not even realize that there are parts of yourself you hide.

When you recognize them and then consciously bring them into your business, you unlock the door for a more powerful and happier life than you’ve ever imagined.

But what exactly are you hiding?

Today, you’ll get the keys for finding out more about YOU, and unleashing your new self-knowledge to build a business that gives you a lifetime of fulfillment.

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Nov 25, 2015

A lot of people think confidence is a great predictor of success as an entrepreneur. But confidence can also foreshadow spectacular failure. So when is confidence called for in business, and when is it a really bad idea?

We’re surrounded by images of cocky entrepreneurs boasting about all they’ve accomplished.

But the truth is, the greatest entrepreneurs know that sometimes confidence can be the biggest hindrance to lasting success.

Tune in to find out how allowing your confidence to come and go (at just the right times) paves the way for your success to remain constant.

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Nov 22, 2015

SEX has a never-ending power to sell practically anything, anywhere. And believe it or not, there’s a way to make what you’re selling just as alluring.

The expression “sex sells” is so common, it’s a cliché.

But it’s amazing how few entrepreneurs really delve into WHY sex sells.

In this episode, I’ll explore the exact reasons sex has such a pull on people’s hearts and minds. (Yes, there IS more to it than simple biology!)

You’re about to discover how to ignite your ideal clients’ irresistible urge to work with you.


Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Nov 18, 2015

Do you get flustered when a potential client asks for a discount on your services? Here’s how to keep your cool, your price, AND your client.

Most entrepreneurs hate the “can I have a discount” question.

If you say yes to it, you can wind up seriously undervaluing your service.

If you say no, your potential new client might walk away.

Today I’ll explain how to deal with this question so that both you and your client feel like you’re getting a good deal.

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Nov 15, 2015

Can ANYONE really be completely fulfilled and successful in both business AND their personal life? Yes…and as a conscious business owner, YOU are perfectly positioned to realize this dream!

In this 24/7 world, more and more of us—women and men alike—are struggling to master both our work life and our home life.

If you are trying to climb the corporate ladder, then maybe certain sacrifices are unavoidable.

But if you are building your own heart-centered business, you don’t need to settle for less than you want in any area of your life.

This episode will show you why the time is right for you to go all in with having it all!


Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Nov 11, 2015

What would make your clients eager to pay you top dollars for your services? Actually, it’s just 2 simple things – these very things will also help you up your enjoyment and effectiveness as an entrepreneur.

You went into business to do great work for your clients and to make a great living.

And only when you’re achieving both of these goals, will both you and your clients be totally happy.

Today I’m going to lay out 2 time-tested things that are guaranteed to increase the perceived value of what you do AND improve the actual results you deliver for your clients.

Making a big promise, delivering a big result, and being well rewarded…this is about to become your delightful new reality.

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Nov 8, 2015

Have you ever been told to “charge what you are worth”? That might sound good, but the truth is, following that advice could seriously damage your business.

The concept of charging what you’re worth seems appealing at first.

It implies that you know your own value and you expect others to get it too.

But be careful, because tying your fees to the value of who you are is a recipe for disaster.

I’m going to show you how to avoid this huge mistake and all the heartache it can cause.

Today, you’ll find out what you SHOULD base your fees on—so your sense of your own value remains constant (and high) and your income steadily grows.

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Nov 4, 2015

As soon as you start offering a service that’s really important in the world, guess what happens? You often begin to exhibit symptoms of the “imposter syndrome.”  Fortunately, there’s a simple formula for banishing that painful feeling forever.

To be a successful entrepreneur, you have to promise your clients big results and deliver on that promise.

But when you’re starting out, making a big promise and trusting yourself to deliver on it can be really scary.

You’re likely to wonder, “Who am I to be doing this?”

This extreme self-doubt that can derail your business is so common it’s been named “the imposter syndrome”.

If you’ve been suffering from it, your suffering ends today!

I’m going to reveal how a few simple things you already do naturally prove you have exactly what your clients need.

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Nov 1, 2015

As conscious business owners, we care deeply about having a positive impact on the world. So why do we struggle more than others with feeling like we deserve success?

For some reason, those of us who build heart-based businesses tend to have serious issues of deservedness. That’s our #1 block.

So let me ask you a question: Are you on a path of giving so much in your business that you’re starting to burn out?

Are you experiencing being in business as more of a sacrifice than a joy?

Today, let’s recognize forevermore that your wellbeing is more than just something you deserve…it’s actually part of healing the planet.

And let’s get you on the path to knowing that you deserve the very best life has to offer… and receiving it!

 

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Oct 28, 2015

A lot of us think “failure” is practically a dirty word. But the most successful people are not afraid of failure at all. The truth is, the better you get to know failure, the better your business will be.

Most of us live our lives and run our businesses as if winning were everything. But winning couldn’t exist without losing.

And you can’t know success if you don’t also know failure.

In fact, experiencing failure is a critical element of creating huge success.

So in this episode, we’re going to take the dread and fear out of failure and bring back the fun. Yes…Fun!

You’ll see why your failures are something to celebrate and why celebrating whenever you fail makes your success inevitable.

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Oct 25, 2015

Do you dream of retiring with loads of money in the bank so you can kick back and have the best time of your life? If you do, I want you to know there’s something that would make you much, much happier.

On the surface, the dream of a well-funded retirement, with years of good health to do whatever you want, sounds great.

But to the happiest, most fulfilled people, that idea makes no sense at all.

In fact, “retirement” isn’t even in their vocabulary.

In this video, I will share this secret of the most fulfilled people in the world.


Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Oct 21, 2015

What if the real secret to having all the money you want is to turn your relationship with money into a passionate romance?

While a lot of us want money in our mind, in our hearts we experience money as a scary monster.

No wonder we tend to keep struggling with money no matter how much we try to develop a good “money mindset.”

My podversation guest, Morgana Rae, goes beyond your thoughts around money, touching what’s hiding deep inside your heart.

You don’t want to miss her keys to transforming money from a monster that haunts you into a devoted lover that can’t get enough of you!

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Oct 18, 2015

If you’re a solopreneur and your boss isn’t treating you right, this episode is your intervention. Better hours and more vacation ahead…

It’s not easy to be both the world’s best boss AND your company’s #1 employee. But that’s the magic trick all soloprenuers try to pull off.

And it can be royally unpleasant if your boss tracks every move you make, constantly reprimands you for all your bad habits, and instead of acknowledging all you’re doing well, just keeps insisting you aren’t doing enough.

You’d probably report any other boss who treated you that way to the HR department.

But when you’re doing it to yourself, it’s easy to just keep on taking that kind of treatment.

You already know that’s a recipe for stress.

You might not realize that it’s also the sure road to losing out on lots of business.

In this episode, you’ll see why your inner boss needs to take a breather, and your ability to build a thriving business that makes the impact you are here to make may rest on your willingness to pamper and reward yourself a whole lot more.

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Oct 14, 2015

Many business experts and spiritual teachers advise you to figure out what you are passionate about and then follow your bliss. But if you want to build a business you love, that’s might not be the best idea in the world.

Passion is not a predictor of your success.

Following your bliss is no guarantee of long-lasting fulfillment.

Real, lasting joy about what you do comes from an entirely different approach.

In this episode, I’ll tell you exactly what that approach is.

And if you’ve been pulling your hair out trying to find your passion, you can finally give your scalp a rest. You’re going to discover the one question you need to answer to ensure there’s plenty of passion in your future.


Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Oct 11, 2015

To succeed in business you just need 1000 true fans. And what makes it so hard to find them? Would you believe, it’s actually your desire to help people?

A true fan is someone who will read, consume and purchase everything you produce.

They’re the foundation of building a successful business.

But if you went into business with a burning desire to help people, you might not being doing what you really need to do in order to find your true fans.

Of course I’d never want you to lose your desire to help people!

I just want to show you today how you can direct that desire in a way that can help you be successful, and perhaps even more successful than you ever imagined.

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Oct 7, 2015

If you make meeting your goals the be-all and end-all of your business, you can start feeling like a Ping-Pong ball that’s constantly slapped by two paddles. One paddle says “Work Harder!” and the other says “Give Up!” Do you want to know the secret to never getting slapped by either one again?

My guest today, Christine Kane, knows that secret.

She’s helped thousands of entrepreneurs build purpose-driven businesses that bring meaning and fulfillment to their lives.

Christine says avoiding burnout or the temptation to quit too soon all comes down to one big thing…

It’s about setting goals not because of what you’ll get but because of who you’ll become along the way.

Tune in for this inspiring podversation that lays out the path for discovering what you’re meant to achieve in this lifetime while loving the journey to getting there.

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

1 2 3 4 Next »